Matcha tea has a sweet earthy and savory flavor, and a vibrant green coloration. Matcha is made from tea leaves that are shade grown, covered , which contributes to the green color, and high chlorophyll content. Matcha is also high in the amino acid; L-theanine contributing to a relaxing and calming feeling. The greener the color the better. The crude tea leaves used for Matcha are called Tencha. They are softer and supple than the more-developed harder leaf. More nutrients are sent to the developing leaf when the tea is covered, which is why Matcha has such a vibrant color and healthy attributes. Instead of rolling the leaf when harvested (like Sencha), Matcha leaves are laid flat to dry and then de-veined, de-stemmed and referred to as tencha, then stone-ground to get this fine, bright green powder.
Holliday & Company imports the finest quality Matcha from Japan and China since 1975. As the leading Matcha source in the United States, we pride ourselves to have access to various grades of Matcha. We hand-pick, taste and test all our teas and make sure our Matcha comes with the deepest and sweetest flavor full of healthy nutrients.